Discover what content pillars are and why you should be using them

How different things are now due to the coronavirus pandemic! Businesses are having to rapidly evolve and adapt to survive, and in many cases mothball things until life begins to return to normal. But, it’s crucial that you maintain your marketing presence. Here are top tips on how to do so.

Fear of self-promotion is a real issue for many small businesses, but it’s also an essential part of steering a successful ship. Try my tips for authentic ways to promote your business - without the awkwardness.

Having a marketing plan is crucial for any business serious about promoting themselves – regardless of how small they are. It doesn’t have to be a big fancy document and you don’t have to be fluent in marketing-speak. It just needs to work for you and your business. Here are five simple steps to follow to create a basic marketing plan for your business.

Evergreen content has been a hot topic in marketing for quite a while now - and for good reason. Here I am going to explain what it is, and why it is so important to include in your marketing strategy. I'll also share my top tips for creating your own evergreen content.

A marketing strategy takes up your precious time to create, can seem incredibly daunting to put together, and you have feel you have too much else to do. So, I can see why you haven’t put together a marketing strategy… yet.